Australian Ford Mustang Sales Continue to Soar

Local demand for the Ford Mustang shows no signs of slowing down with 717 units of the legendary American muscle car sold in Australia through August.

Ford can’t keep up with demand for the iconic V8 powered Mustang with the waiting list stretching out until the middle of 2017 in some states.  Those looking to get behind the wheel of a four-cylinder turbocharged EcoBoost Mustang, the same unit powering the Ford Focus RS, can do so without waiting.

Globally, the Mustang continues to go from strength to strength after launching in 25 new markets in 2015, including Australia, where it was previously unavailable. More than 27,000 right-hand-drive examples of the Ford Mustang were sold in the last twelve months. Despite the spike in international interest from RHD markets, the Ford Mustang continues to sell strongly in the US with local sales still accounting for 80% of all Mustang sales.

The 3865 units of the Mustang sold in Australia last year makes the Pony car the fourth most popular model for the American manufacturer, eclipsed only by the Ford Ranger (24,037), Ford Territory (4795) and the evergreen Ford Focus (4302). Meaning that the Mustang outsold the popular Ford Fiesta and the Ford Falcon as it slowly exits the local market.

Despite a market shift towards downsizing and turbocharging, roughly 80% of all Mustang’s sold in Australia have been V8s, compared to just 20% of the EcoBoost turbocharged four-cylinder unit.