Since its inception into the mainstream car market in 2012, Tesla has radically transformed the perception of what it means to be an electric car owner. When videos started appearing on the internet of the range-topping Tesla Model S decimating the most expensive, exotic supercars in a drag race to 100km/h, the world sat up and took notice- the outlook and future of electric cars shifted dramatically.In April 2016 Tesla announced that after selling more than 50,000 units of the Model S in 2015, they would be turning their attention towards the mass market with their new model- the Tesla Model 3. Pricing for the Model 3 will start at $35,000USD- significantly less than the range topping Model S P90, and for the first time, tesla will contest the competitive and lucrative entry-level luxury car segment. Pricing is expected to be close to $60,000AUD by the time the Model 3 arrives in Australia in 2018 which leaves the Tesla in the firing line of the heavy hitting Germans, most notably; the Mercedes C-Class, BMW 3-series and the segment leading Audi A4.
Tesla stated that they aim to be selling 500,000 cars a year by 2020, this ambitious sales goal is largely hinged on the success of the Model 3. Early signs are extremely positive for the Model 3, within two weeks of being announced, Tesla had collected close to 500,000 pre-orders- this puts the Model 3 on backorder until 2018.
Tesla has been reserved in revealing specifications for the Model 3, instead opting to build hysteria by slowly releasing information closer to its release in 2017. So far Tesla has confirmed that the Tesla will be capable of 345km from a single charge, enough for most the daily commute. Announcing itself as a genuine alternative to traditional petrol and diesel powered cars, The Model 3 is set to be one of the most important cars in Automotive history.